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The Rise of Generic Pharma Marketing: What It Means for the Future of Medical Representatives
Having graduated in 1979 with a B.Sc. (ZBC) and coming from a family of very modest means, I never had the opportunity to appear for PMT—later known as CPMT and now replaced by NEET. Although medical science fascinated me and I dreamt of becoming a doctor, circumstances led me to choose the next closest profession. In 1980, at the age of 20, I began my career as a Medical Representative in a Milan-based pharmaceutical company. My journey started with a rigorous 30-day classro
pharmaconltd2026
Apr 262 min read
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